SMM / UA

Monthly retainer scope, planned before the first post.

Market
Local businesses and brands selling to customers in Ukraine.
Scope
Content planning, campaign management, and engagement reporting, delivered as one monthly retainer.
Reporting cadence
One written report per month, sent on the fifth working day, with the same metric list every time.
Compare the retainer scopes

Scope / UA

Four deliverables in every retainer

  1. 01

    Content planning

    Draft, sequence, and schedule the month's themes, formats, and publish dates before the first post goes out.

    Monthly cycle
  2. 02

    Campaign management

    Coordinate briefs, approvals, and publishing windows across the channels named in the signed scope.

    Per retainer
  3. 03

    Community response

    Triage and answer comments and direct messages inside the agreed response window on working days.

    Working days
  4. 04

    Measurement and reporting

    Log the month's figures, compare them with the recorded prior-period baseline, and write up the reading.

    Monthly cycle

Each line describes work we perform, not a promised result. Movement depends on the starting baseline, category, and budget. Compare the scope tiers

Scope

Pick the retainer scope that matches your posting load

All three tiers run on the same monthly planning cycle and the same reporting method. Only the volume of deliverables changes. No prices are listed here; the cost sheet is issued after the scope call.

01 Content planning
One monthly calendar of 12 posts for two channels, signed off before the first week.
02 Publishing
Scheduling, caption publishing and weekday comment moderation.
03 Reporting
One monthly summary covering reach, saves and profile visits against the previous month.

Starter: 3 deliverable groups. Report issued on the 5th working day of each month.Scope changes apply from the next calendar month.

Reporting

Sample month for a single brand channel set

What the monthly report shows

Four rows, each with its own measurement window and the baseline it is read against. Bars share one 0 to 100 index, so this month sits directly against last month without rescaling.

Window 01 May to 31 May, Kyiv time. Index scale 0 to 100, maximum printed once for every row.
MetricWindowIndexDelta
Content reach 30 days 62 +9
Saves and shares 30 days 48 +12
Comment replies inside 24 hours 7 days rolling 71 +4
Profile to site clicks 30 days 35 -2
Baseline
Median of the three months before the retainer start.
Scale rule
Fixed for the contract year, never rescaled between months.
Attribution
Platform-native data plus UTM tags on every link in bio and story.

Reports go out on the third working day of the following month. Request a sample report.