Cafes, Kyiv
+27 index points
SMM / UA
SMM / UA · Scope
Four workstreams, one operating month. Each row below is a deliverable you can check against the report, not an outcome we promise.
A dated monthly calendar for each channel: themes, formats, hooks, and the Ukrainian-language drafts behind them. Approved before anything is scheduled.
Paid and organic pushes for local launches and seasonal peaks. Budget split, audience sets, creative variants, and a written stop-or-scale decision per campaign.
Scheduling, caption and comment handling, and community replies inside an agreed response window. Escalations go to your team the same working day.
A monthly report with reach, engagement rate, saves, and profile actions, each shown against a stated baseline and window. Read how we define each figure on the metric dictionary.
Need a narrower or wider set of rows? Compare the two packages on the services page.
See the scope selectorMetric dictionary
Four definitions cover almost every figure in the monthly ledger. Each one names its counting rule and the window that closes it.
Accounts that saw at least one post in the window, counted once per account instead of summed per post.
Interactions divided by reach for each post published in the window, then averaged across those posts.
Saves recorded on posts published in the window. Older posts are not recounted, so the figure stays fixed once the window closes.
Comments answered by our team, shown as a share of all comments received on posts published in the window.
BaselineDeltas compare the closed window with the 30 days immediately before it, matched by weekday. Windows close at 23:59 Kyiv time on the last day of the reporting month. How the monthly report is assembled.
SMM / UA
Evidence
Baseline is the first 30 days of an account under our care. Both bars use the same 0 to 100 index built from engagement rate, saves per post and profile visits, so each pair below is directly comparable. Scale maximum: 100.
+27 index points
+25 index points
+24 index points
Method note: the same planning cadence ran across all three accounts, with reported figures taken from the platform dashboard at the close of each window. Review the audit path.
Process / UA
Five steps, each with a fixed cadence and a named owner. A step closes only when its output is dated and its measurement window is written down next to the number.
We read the last 90 days of posts, replies and referral traffic, then record the baseline every later figure is compared against.
Cadence: week 1, onceA dated content plan with formats, owners and approval deadlines. Nothing is scheduled until you sign off.
Cadence: last 5 days of the prior monthScheduling, comment replies and direct messages on the agreed channels, written in Ukrainian for local customers.
Cadence: daily, reviewed weeklyPaid boosts and seasonal pushes run against the plan, with spend and creative logged each time they change.
Cadence: bi-weekly checkpointEngagement, reach and reply time against baseline, with the window printed beside every figure.
Cadence: first 3 working days of the monthPlanning audit
We review your current content plan, posting cadence and reporting setup, then return a written scope listing the metrics we would track and the measurement window for each one. The audit takes five working days.